Stealing the show at the Grammys paid off big time for Kendrick Lamar.
The rapper, who won five trophies that night, saw his music take a huge sales jump as a result – more than 400%. While that’s an incredible statistic, it was actually only the third biggest post-Grammy bump of the week. Alabama Shakes managed to sell nearly 500% more copies, and Tori Kelly edged K. Dot out slightly.
To Pimp A Butterfly has already topped the Billboard album chart, gone platinum and been the highest-selling rap album of the week more than once.
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