Photo: Justin Casterline / Getty Images Sport / Getty Images
In a few days, a new LeBron James sneaker will hit stores. It’s a colorful collaboration between the NBA star, Fruity Pebbles, Nike, and Kith. Just in time for National Cereal Day on March 7th, Nike will be dropping the Nike LeBron 4 in a "Fruity Pebbles" colorway. The high top sneakers feature a white upper with a rainbow sole and a liner and midsole that look like a bowl of colorful Fruity Pebbles and will be available globally via SNKRS and retailers nationwide for $250. The collaboration is taking a player exclusive design from 2006 and making them available to the public. In addition to the shoes, Fruity Pebbles is also partnering with fashion designer Susan Alexandra for a limited-edition collection of cereal-inspired accessories, including a Berry Pebbles vintage-inspired bag and a pair of bag charms.