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Taylor Swift is taking an unexpected legal step to combat the rise of AI deepfakes by filing trademark applications aimed at protecting her voice.
In documents submitted to the U.S. Patent and Trademark Office, she seeks ownership over phrases like “Hey, it’s Taylor” and “Hey, it’s Taylor Swift,” highlighting growing concerns about voice cloning and fake videos.
The filings also include Taylor’s attempt to secure the rights to her onstage image.
Trademarking a sound is very uncommon, but has been done before, with the NBC jingle being the most notable one.
Taylor isn’t the only celeb trying to stay ahead of the AI curve, too, with Matthew McConaughey also applying for a similar trademark in January for his “Alright, alright, alright” catchphrase.