What’s Inside The GRAMMYs Gift Bag

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Photo: VALERIE MACON / AFP / Getty Images

Taking the stage at the GRAMMY Awards isn’t just an incredible honor, it also comes with one of the best gift bags in the business. For the 25th year in a row, the presenters and performers at Music’s Biggest Night received a gift bag courtesy of marketing company Distinctive Assets filled with things ranging from wine to headphones.

According to Distinctive Assets founder Lash Fary, 145 lucky people took home this year’s GRAMMY bag, valued at $36-thousand. So what was in that large duffel bag that recipients received during rehearsals for the show? These are a few of the nearly 60 items inside.

  • The most expensive thing in the 2024 GRAMMY gift bag is a private performance from mentalist Carl Christman, valued at $25-thousand. His private live show reportedly “combines magic, mind reading, hypnosis and comedy for a mind-blowing experience.”
  • On the flip side, the least expensive items are a case of Poppi soda, valued at $8.99, and socks from Pair of Thieves valued at $12.99.
  • A robotic pool cleaner by Aiper, valued at $699.
  • A $299 smart bird feeder that takes photos of birds that visit and sends them as digital postcards.
  • Noise canceling headphones from Dyson, which are valued at $699, and come with an attachment that “supplies purified air when you need it.”
  • Organic pet food from Smack, worth $282.
  • A $299 sleep consultation with a “renowned sleep expert and neuroscientist” from Wesper.

Read the article at CNBC


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